Adam Lee

Adam Lee is cofounder and chief executive of Fancore, a Miami company that builds fan-intelligence tools for sports teams. Fancore connects systems a team already runs, including ticketing, merchandise, email, apps, concessions, and memberships, into a club-owned profile for each fan. Teams use that profile and AI to consider campaigns, memberships, rewards, and offers under their own brand. Fancore states that the team owns those records and can export them if the partnership ends.

Earlier in his career, Adam cofounded Bohemian Guitars in Atlanta in 2012 with his brother Shaun Lee and Mark Friedman. The company made electric guitars and other instruments from unconventional materials, including oil cans, inspired by street musicians in Johannesburg, where Adam and Shaun grew up. He was chief executive until 2017 and stayed on the board through 2021. He later worked at Amazon Web Services, thirdweb, and Berachain, and he holds a B.B.A. in risk management and insurance from the University of Georgia.